Lincoln recently debuted their newest initiative, The Lincoln Way, which they describe as the "largest investment ever in personalized experiences [and] services for clients." This new suite of personalized services is designed to extend the Lincoln experience beyond the dealership and the vehicle, itself. The Lincoln Way will be available this fall, just in time for the arrival of the highly anticipated, all-new 2017 Lincoln Continental. The same attention to detail, superior craftsmanship, and exceptional quality that Lincoln customers have come to expect have inspired The Lincoln Way. Lincoln Black Label was Lincoln's first step into the world of personalized client services and offers drivers a personalized shopping experience along with special services and a dedicated staff in the showroom, online, or in locations that are convenient for the client. The Lincoln Way builds on the success of Lincoln Black Label, and offers what Lincoln calls "outstanding levels of personalized, effortless solutions delivered with a human touch." The Lincoln Way clients will enjoy the exclusive valet pick-up and delivery service that includes picking up a clients' vehicle for any service needs at the client-specified location, providing the client with a loaner vehicle, and returning the car after being serviced to the location of the client's choice. There's even an app to track the vehicle's service online! A new Lincoln Experience Center has also opened in Newport Beach, CA, and offers a convenient, luxurious space for clients to learn more about Lincoln and The Lincoln Way. We invite you to visit our showroom to learn more about The Lincoln Way, to explore the all-new 2017 Lincoln Continental, or to test drive any of our new Lincoln vehicles.
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